PROJECT OVERVIEW
As a design intern with Temple University's Housing and Residential Life, I created promotional materials for both print and digital use, as well as, event agendas and a detailed booklet for in-person programming.
While working within StarRez’s branding guidelines, I had the opportunity to design a unique logo for their connection event in Philadelphia, giving the event its own visual identity.
The goal was to design a logo that captured the expressive, energetic spirit of the StarRez brand while aligning with the theme of the Philadelphia event.
The concept exploration drew inspiration from the iconic Liberty Bell, stylizing it with bold, sharp elements to create a striking and cohesive visual that resonated with the brand’s identity and the event’s atmosphere.
