PROJECT OVERVIEW
Off Campus Living is Temple University’s housing initiative for students seeking comfortable accommodations near campus. It supports students in navigating off-campus options while staying connected to the university community.
The branding was created in alignment with Temple’s established visual identity, while introducing a cohesive and distinctive style. Design decisions focused on maintaining brand consistency, with thoughtful use of type hierarchy and layout to ensure clarity and visual appeal.
During this internship, I gained valuable experience in adhering to established brand guidelines to ensure visual consistency across all materials. This involved careful attention to typography, color schemes, line spacing, and formatting. I developed a variety of design assets for the program, including social media graphics, posters, postcards, banners, and more.
I had the opportunity to see my work produced in physical formats for student engagement. A key achievement was designing a logo for a university program, symbolizing a sense of home within Philadelphia. The logo features a house integrated into the city's iconic skyline to reflect community and belonging.
