PROJECT OVERVIEW
Bodie Gifts & Goods is a small business with two locations in Philadelphia, offering a curated selection of quirky, cozy, and thoughtfully crafted items by local artists. I was hired to create a branding design that reflects the sense of comfort and curiosity you experience when exploring the store, creating a visual tone that feels both familiar and full of personality.
Color Palette
The color palette captures Bodie’s creative spirit with a playful yet cozy feel. I paired tones like rich yellow green and soft lavender to bring comfort and charm with expressive colors like dusty blue and muted rose.
Together, these tones capture the energy of a community-driven space, resulting in a palette that feels both inviting and imaginative.
